Ballina Shire CouncilEconomic profile
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Ballina Shire

Tourism visitor summary

For 2015/16, there were 184,586 international visitors nights in Ballina Shire, accounting for 10.3% of the total visitor nights.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

Visitor nights - Numbers
Ballina Shire - 2008/09 to 2015/16Ballina ShireNew South Wales
YearInternational Visitor Nights Domestic Visitor Nights Domestic Daytrips International Visitor Nights Domestic Visitor Nights Domestic Daytrips
2015/16184,5861,280,803332,29786,575,19391,739,47257,054,753
2014/1574,456784,528--79,453,00688,586,13352,053,725
2013/14114,9811,248,104--75,098,29385,878,65252,528,518
2012/13149,657880,867--70,063,40283,735,57451,344,671
2011/12155,1571,056,259374,69366,573,73882,316,35853,656,342
2010/1194,966771,876438,10566,132,97482,465,66550,103,881
2009/10116,796973,541375,76760,866,34877,080,94849,654,714
2008/09185,748642,223--60,609,59476,942,34844,789,704

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Visitor nights - Percentage
Ballina Shire - 2008/09 to 2015/16Ballina ShireNew South Wales
YearInternational Visitor Nights(%)Domestic Visitor Nights (%)Domestic Daytrips (%)International Visitor Nights (%)Domestic Visitor Nights (%)Domestic Daytrips (%)
2015/1610.371.218.536.839.024.2
2014/15------36.140.223.7
2013/14------35.240.224.6
2012/13------34.240.825.0
2011/129.866.623.632.940.626.5
2010/117.359.133.633.341.525.2
2009/108.066.425.632.441.126.5
2008/09------33.242.224.6

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Breakup of visitor nights, 2015/16
Breakup of visitor nights, 2015/16 Ballina Shire, Domestic Daytrips: 18.5% Ballina Shire, Domestic Visitor Nights: 71.2% Ballina Shire, International Visitor Nights: 10.3% New South Wales, Domestic Daytrips: 24.2% New South Wales, Domestic Visitor Nights: 39.0% New South Wales, International Visitor Nights: 36.8%
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016.
Time series - Tourism nights
Time series - Tourism nights Domestic Daytrips: 332,297 daytrips Domestic Visitor Nights: 1,280,803 nights International Visitor Nights: 184,586 nights Domestic Daytrips: 374,693 daytrips Domestic Visitor Nights: 1,056,259 nights International Visitor Nights: 155,157 nights Domestic Daytrips: 438,105 daytrips Domestic Visitor Nights: 771,876 nights International Visitor Nights: 94,966 nights Domestic Daytrips: 375,767 daytrips Domestic Visitor Nights: 973,541 nights International Visitor Nights: 116,796 nights
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016.
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