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City of Brimbank

Event impact calculator

Events are very important contributors to local and regional economies. A successful well run event can provide significant value to an area by adding jobs and money to the local economy and providing additional cultural and social benefits. Alternatively, the wrong event may have considerable negative impacts such as a loss of money or reputation.

The event impact calculator has been developed to enable the City of Brimbank to calculate the potential economic impact of a proposed event. This can be used in conjunction with other methods to help the City of Brimbank select the most appropriate events to support. This calculator alone cannot predict which events will be successful, however it can indicate the potential economic impact a successful event may have across a range of economic measures such as output, employment, wages and salaries and local jobs.

This tool uses input/output estimates to calculate the impact of an event based on the average spend per day by visitors to the event. Simply enter the type of event, the significance of the event, the duration of the event and the average spend per day to calculate the potential economic impact.

As events can also contribute to an area in other ways, such as socially, culturally and environmentally, it is import that other tools or methods are also use to evaluate the potential or benefit of an event.

National Economics (NIEIR) - Modelled series

Event Impact Summary
City of Brimbank - - Modelling the effect of $10 from a Arts and Heritage event with Local significance
Output ($)Value-added ($)Employment (annual FTE)Resident Jobs (annual FTE)
Direct impact940.0--
Industrial impact420.0--
Consumption impact210.0--

Source: National Institute of Economic and Industry Research (NIEIR) ©2016. Compiled and presented in economy.id by .id , the population experts.

Note: All $ values are expressed in 2013-14 base year dollar terms.

The proposed event is planned to start on the 22/01/2017 and run for 1 day. It is an event of Local significance and is estimated to attract 1 visitors per day over the 1 day, with an average spend per person per day of 5. This equals a total visitor spend of $10 attributed to this event. Assuming the event will be held in the City of Brimbank, it is calculated to have the following potential impact:

Impact on Output

The total visitor spend of $10 attributed to staging the would lead to a direct impact on output of $9. This additional direct output from the economy would also lead to an increase in indirect demand for intermediate goods and services across related industry sectors. These indirect industrial impacts (Type 1) are estimated to be an additional $4 in Output.

There would be an additional contribution to the City of Brimbank economy through consumption effects as correspondingly more wages and salaries are spent in the local economy. It is estimated that this would result in a further increase in Output of $2.

The combination of all direct, industrial and consumption effects would result in total estimated rise in Output of $14 in the City of Brimbank economy.

Impact on Value add and GRP

The impact of an additional of $10 spend to the local economy as a result of running in the City of Brimbank would lead to a corresponding direct increase in Value-added of $4. A further $2 in Value-added would be generated from related intermediate industries.

There would be an additional contribution to the City of Brimbank economy through consumption effects as correspondingly more wages and salaries are spent in the local economy. It is estimated that this would result in a further increase in Value-added of $1.

The combination of all direct, industrial and consumption effects would result in an estimated addition in Value-added of $7 in the City of Brimbank economy.

Value-added by industry represents the industry component of Gross Regional Product(GRP). The impact on the City of Brimbank’s GRP as a result of staging this event is directly equivalent to the change in Value-added outlined above.

In summary, GRP in the City of Brimbank is estimated to increase by $7.

Impact on Employment (jobs, 12mth FTE)

The employment impact of an event is expressed in Full Time Equivalent (FTE) jobs. For example, an event that generates 4 weeks of full time work for 13 people (52 weeks of full time work in total), would have an employment impact equivalent to 1.0 annual FTE job.

The direct addition of $10 spend to the local economy as a result of staging the event in the City of Brimbank is estimated to lead to a corresponding direct increase of employment equivalent to 0.0 annual FTE jobs across a range of industries. From this direct expansion in the economy it is anticipated that there would be flow on effects into other related intermediate industries, creating an additional employment equivalent to 0.0 annual FTE jobs.

This addition of employment in the local economy would lead to a corresponding increase in wages and salaries, a proportion of which would be spent on local goods and services, creating a further increase equivalent to 0.0 annual FTE jobs through consumption impacts.

The combination of all direct, industrial and consumption effects would result in a total estimated increase of employment equivalent to 0.0 annual FTE jobs located in the City of Brimbank.

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