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Canberra Region

Visitors by reason

In the 5 years up to 2015/16, international visitors to the Canberra Region were more likely to be visiting on holiday, accounting for 59.0% of all visitors.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors - 5 year total
Canberra Region - 2011/12 to 2015/16Canberra RegionRegional NSW
Main reason for trip VisitorsVisitor nights %Average length of stay (days) VisitorsVisitor nights%Average length of stay (days)
Visiting friends and relatives108,440921,47127.88.51,037,15811,760,42224.411.3
Holiday229,9451,407,65959.06.12,496,12419,302,28658.67.7
Business16,484144,3264.28.8232,5442,033,4865.58.7
Education9,342183,4832.419.6222,37810,816,1105.248.6
Employment14,440940,9383.765.2168,1137,800,8393.946.4
Other reason11,356240,7542.921.2100,0412,202,7582.422.0

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. A 5 year aggregate is used here to minimize the figures which need to be suppressed, but sample sizes may still be too small for some categories.

International visitors - 5 year total
International visitors - 5 year total Canberra Region, Other reason: 2.9% Canberra Region, Employment: 3.7% Canberra Region, Education: 2.4% Canberra Region, Business: 4.2% Canberra Region, Holiday: 59.0% Canberra Region, Visiting friends and relatives: 27.8% Regional NSW, Other reason: 2.4% Regional NSW, Employment: 3.9% Regional NSW, Education: 5.2% Regional NSW, Business: 5.5% Regional NSW, Holiday: 58.6% Regional NSW, Visiting friends and relatives: 24.4%
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016.
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