Central Coast NSWEconomic profile

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Central Coast Council area

About the area

Name origin

Avoca Beach is named from a Celtic word meaning "great estuary" or "where the river meets the sea". Picketts Valley is named after William Sampson Pickett, an early land holder in the area. MacMasters Beach is named after Alan MacMaster, an early landowner in the area.

Location and boundaries

Avoca Beach - Picketts Valley - Copacabana - MacMasters Beach is bounded by the suburb of Terrigal and Avoca Lake in the north, the Tasman Sea in the east, Mourawaring Moor and Bouddi National Park in the south, and The Scenic Road, the locality of Bensville, Doyle Road, the suburb of Kincumber, Copacabana Drive, Cape Three Points Road, Ridgway Road and the suburbs of Kincumber and Green Point in the west.

Land use

Avoca Beach - Picketts Valley - Copacabana - MacMasters Beach is a residential and holiday area, with rural areas in the north-west and south-west.

Settlement history

Settlement of the area dates from the 1830s, when the first land grants were made, with land used mainly for timber-getting. As land was cleared farming took over as a mainstay of the local economy, although the rugged and steep terrain in the area limited these activities. Some growth took place during the late 1800s, continuing into the early 1900s. Avoca Beach became popular as a tourist resort, with its own guesthouse. Population was minimal until the WW1 era when Henry Halloran began subdivisions. Significant development occurred in the post-war years, particularly during the 1970s and 1980s. The population continued to increase during the 1990s as new dwellings were added to the area, although at a slower rate. The population and dwelling stock were relatively stable between 2001 and 2011.

Regional labour force

Gosford City labour force region is defined by an area in which a significant percentage of workers travelled into Gosford City to work at the 2011 Census. Details of this calculation and a list of areas included can be found in the data notes.