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Welcome to Colac Otway Shire Economic Profile

Colac Otway Shire's Gross Regional Product is estimated at $0.98 billion, which represents 0.3% of the state's GSP (Gross State Product).

Colac Otway Shire's economic profile presents economic information that enables you to describe the area's role within the broader economy, explore options for economic development and promote the area's strengths. The information presented here is derived from official sources of information (Australian Bureau of Statistics) as well as Australia's leading economic modellers, NIEIR. The latest data from each series is always presented in this site. industry structure and industry sector profiles use a National Accounts regional econometric model developed by National Economics (NIEIR).


What's new?


To continually improve the services we provide to our clients we are implementing new features and functionality to our products. Check out the the latest updates here.

Missing millions – the problem with using Census data for employment estimates


While the Census is a fantastic resource for all aspects of population characteristics, there are quite a lot of people missing from its workforce data. So how can we accurately measure Australia's workforce?

How to understand your region’s competitive edge


One of the most common requests we receive from local governments and regional bodies is how to better understand the competitive and non-competitive industries of a region. A common analytical method used to identify these industries is a Location Quotient.

How much do households in your area spend?


According to recent data, Australian households spend an average of $95,215 annually, with an average disposable income of $126,546. How much does your household spend each year?

Access demographic and economic resources for Australia and New Zealand

* Largest industry by employment