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Murchison Area

Visitors and nights

In the 5 years up to 2015/16, there were an average of 25,754 international visitors to Murchison Area. Average length stay for international visitors was 5.4 days, lower than the average for Greater Hobart.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
Murchison Area - 2008/09 to 2015/16Murchison AreaGreater HobartMurchison Area as a % of Greater Hobart
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average25,754134,369--5.4144,0971,600,266--11.418.18.2
2015/1631,835157,835+17.45.0186,9371,700,626+10.19.117.09.3
2014/1526,517134,465+60.75.1155,1951,544,127+6.69.917.18.7
2013/1423,82983,661-61.93.5138,3881,448,640-17.310.517.25.8
2012/1321,339219,696+188.410.3126,3831,751,563+12.513.916.912.5
2011/1225,25176,188+11.73.0113,5801,556,373-4.213.722.24.9
2010/1125,22768,208-5.62.7121,9231,625,101+15.913.320.74.2
2009/1024,53672,236-26.32.9109,9881,401,818-9.412.722.35.2
2008/0928,51397,965--3.4123,9271,547,108--12.523.06.3

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2015/16, Murchison Area: 31,835 people 2014/15, Murchison Area: 26,517 people 2013/14, Murchison Area: 23,829 people 2012/13, Murchison Area: 21,339 people 2011/12, Murchison Area: 25,251 people 2010/11, Murchison Area: 25,227 people 2009/10, Murchison Area: 24,536 people 2008/09, Murchison Area: 28,513 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016.
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