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Visitors by reason

In the 5 years up to 2015/16, international visitors to the SHOROC Region were more likely to be visiting friends and relatives, accounting for 40.9% of all visitors.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors - 5 year total
SHOROC Region - 2011/12 to 2015/16SHOROC RegionGreater Sydney
Main reason for trip VisitorsVisitor nights %Average length of stay (days) VisitorsVisitor nights%Average length of stay (days)
Visiting friends and relatives191,0302,911,26940.915.23,665,13969,260,79922.418.9
Other reason10,152358,4642.235.3576,97913,764,4003.523.9

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. A 5 year aggregate is used here to minimize the figures which need to be suppressed, but sample sizes may still be too small for some categories.

International visitors - 5 year total
International visitors - 5 year total SHOROC Region, Other reason: 2.2% SHOROC Region, Employment: 4.0% SHOROC Region, Education: 6.5% SHOROC Region, Business: 7.1% SHOROC Region, Holiday: 39.4% SHOROC Region, Visiting friends and relatives: 40.9% Greater Sydney, Other reason: 3.5% Greater Sydney, Employment: 3.4% Greater Sydney, Education: 6.2% Greater Sydney, Business: 12.5% Greater Sydney, Holiday: 51.9% Greater Sydney, Visiting friends and relatives: 22.4%
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016.