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City of Adelaide

Visitors by reason

In the 5 years up to 2016/17, international visitors to the City of Adelaide were more likely to be visiting on holiday, accounting for 55.4% of all visitors.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors - 5 year total
City of Adelaide - 2012/13 to 2016/17City of AdelaideAustralia
Main reason for trip VisitorsVisitor nights %Average length of stay (days) VisitorsVisitor nights%Average length of stay (days)
Visiting friends and relatives260,3423,734,29318.114.315,234,002252,568,91921.116.6
Other reason44,804889,3933.119.92,217,67042,232,6723.119.0

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. A 5 year aggregate is used here to minimize the figures which need to be suppressed, but sample sizes may still be too small for some categories.

International visitors - 5 year total
International visitors - 5 year total City of Adelaide, Other reason: 3.1% City of Adelaide, Employment: 4.4% City of Adelaide, Education: 6.8% City of Adelaide, Business: 12.1% City of Adelaide, Holiday: 55.4% City of Adelaide, Visiting friends and relatives: 18.1%
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016.