Armidale Regional CouncilEconomic profile
Skip to content

Armidale Regional Council

Visitors by reason

In the 5 years up to 2017/18, domestic overnight visitors to the Armidale Regional Council were more likely to be visiting friends and relatives, accounting for 35.5% of all visitors.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

NB: In February 2018, concerns were identified with the quality of the main purpose of visit component of the passenger data supplied to TRA by the Department of Home Affairs. This has resulted in the International Visitor Survey results from the March quarter onwards not including any data relating to the purpose of visit. As such, the data is starting to skew towards "other reason". TRA have said they are working to resolve these issues and may re-supply data. Read more from the TRA here.

Tourism Research Australia – Survey data

Domestic overnight Visitors - 5 year total
Armidale Regional Council - 2013/14 to 2017/18Armidale Regional CouncilNew South Wales
Main reason for trip Visitors%Visitor nights Average length of stay (days) Visitors%Visitor nightsAverage length of stay (days)
Visiting friends and relatives500,66835.51,386,0452.855,931,49833.9156,218,8402.8
Holiday473,32033.61,022,9482.267,796,36341.1202,168,2023.0
Business247,92817.6473,1441.929,855,56418.171,778,4982.4
Other reason188,92113.4483,0862.611,582,9027.028,697,0892.5

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey 2017/18.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. A 5 year aggregate is used here to minimize the figures which need to be suppressed, but sample sizes may still be too small for some categories.

Domestic Overnight Visitors - 5 year total
Domestic Overnight Visitors - 5 year total Armidale Regional Council, Other reason: 13.4% Armidale Regional Council, Business: 17.6% Armidale Regional Council, Holiday: 33.6% Armidale Regional Council, Visiting friends and relatives: 35.5% New South Wales, Other reason: 7.0% New South Wales, Business: 18.1% New South Wales, Holiday: 41.1% New South Wales, Visiting friends and relatives: 33.9%
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey 2017/18.
v19.08.22-1.0.0