Shire of Ashburton

Tourism visitor summary

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Please note - the visitor's surveys use 2021 Census based SA2s and are not normally available at LGA level. .id have combined SA2s to form a best fit to LGA boundaries using a slightly different methodology to previous surveys, so users may notice some small differences between numbers here and those in the previous version of this table, for the earlier years. This difference is expected to be within the parameters of sample size variability.

Data source

Tourism Research Australia – Survey data

Please note that the Tourism Research Australia (TRA) data is survey based and the sample size affects data reliability and confidentiality. For this reason, TRA requires the suppression of all data items based on a sample size of less than 40 respondents. Therefore, data that does not fit this sample size limit is not included in the tables.
International visitor data at the LGA level is not available from the TRA from March 2020 to December 2022, due to the border closure impacts on sample sizes. This means there are no LGA based international visitor estimates for 2019/20, 2020/21, 2021/22 and 2022/23. See the International Visitor Survey methodology for further information.
Current benchmark:
reset
Visitor nights - Numbers
Shire of Ashburton - 2010/11 to 2022/23Shire of Ashburton Western Australia
YearInternational Visitor NightsDomestic Visitor NightsDomestic DaytripsInternational Visitor NightsDomestic Visitor NightsDomestic Daytrips
2022/23--1,999,719----49,575,44121,969,352
2021/22--2,205,455----44,326,62119,189,670
2020/21--1,833,528----44,697,77418,693,153
2019/20--2,762,061----43,419,35619,983,747
2018/19182,7331,912,854--23,675,19145,103,44022,402,173
2017/18164,8701,808,027--26,544,08340,435,06119,206,105
2016/17283,2342,330,768--28,035,56339,483,50318,743,519
2015/16542,3132,581,599--27,744,64545,195,28020,104,244
2014/15379,7032,597,518--29,106,75041,750,26820,227,044
2013/14500,5631,453,486--27,437,77237,491,03817,546,694
2012/13413,220704,805--28,618,78829,598,11814,717,478
2011/12290,574582,233--26,597,13126,885,02414,154,159
2010/11115,204258,131--22,746,55524,758,30813,446,769

Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey. Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Visitor nights - Percentage
Shire of Ashburton - 2010/11 to 2022/23Shire of Ashburton Western Australia
Year International Visitor Nights(%)Domestic Visitor Nights(%)Domestic Daytrips(%)International Visitor Nights(%)Domestic Visitor Nights(%)Domestic Daytrips(%)
2022/23--100.0----69.330.7
2021/22--100.0----69.830.2
2020/21--100.0----70.529.5
2019/20--100.0----68.531.5
2018/198.791.3--26.049.524.6
2017/188.491.6--30.846.922.3
2016/1710.889.2--32.545.821.7
2015/1617.482.6--29.848.621.6
2014/1512.887.2--32.045.822.2
2013/1425.674.4--33.345.521.3
2012/1337.063.0--39.240.620.2
2011/1233.366.7--39.339.720.9
2010/1130.969.1--37.340.622.1

Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey. Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Please refer to specific data notes for more information
loading animation

Shire of Ashburton

economic profile