Ballina Shire CouncilEconomic profile
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Ballina Shire


Ballina Shire is located on the Far North Coast of New South Wales. The Shire encompasses a total land area of over 480 square kilometres. Ballina Shire is a rural area, with increasing urban land use in many towns and villages. The main townships are Alstonville, Ballina, Lennox Head, Wardell and Wollongbar. Ballina township is the main centre. Rural land is used largely for grazing, and fruit and nut growing. The Shire includes significant areas of coastline.

The key employment sectors in Ballina Shire are health care, retail trade, education and training, accommodation and food services (tourism) and construction. The main health care facility in the Shire is Ballina District Hospital, with several aged care facilities. The major retail areas are the Ballina CBD and Ballina Fair Shopping Centre, with other significant centres being Alstonville Plaza, Ballina Central Shopping Centre, Ballina West Shopping Centre and East Ballina Shopping Centre. Education facilities are provided by TAFE NSW North Coast Institute (Ballina and Wollongbar Campuses) and numerous primary and secondary schools. Tourism is also a significant industry, with numerous natural attractions, beaches, museums, recreational facilities and accommodation places.

Ballina Shire

NOTE: The land use shown in the map is derived from ABS Mesh Block categories. Mesh Blocks broadly identify land use and are not designed to provide definitive land use. It is purely an indicator of the main planned land use for a Mesh Blocks. For more information please refer to ABS Mesh Block categories.

Transportation Networks

  • Bruxner Highway
  • Pacific Highway
  • Ballina Byron Gateway Airport


  • Sydney CBD 770km
  • Brisbane CBD 190km

Major Industrial Precincts

  • Alstonville (around Kays Lane)
  • Ballina (between North Creek Rd and Angels Beach Dr)