City of BrimbankEconomic profile
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City of Brimbank

Visitors and nights

In the 5 years up to 2017/18, there were an average of 108,851 domestic overnight visitors to the City of Brimbank. Average length stay for domestic daytrip visitors was 3.1 days, similar to the average for Greater Melbourne.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

Domestic overnight visitors
City of Brimbank - 2010/11 to 2017/18City of BrimbankGreater MelbourneCity of Brimbank as a % of Greater Melbourne
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average108,851352,198--3.110,882,00429,481,416--2.71.01.1
2017/1895,004312,531+6.33.312,438,73333,915,146+13.52.70.80.9
2016/1787,562294,143--3.411,354,11629,871,863+1.82.60.81.0
2015/16------0.010,673,34029,351,468+6.12.71.21.0
2014/15------0.010,112,83227,653,874+3.92.70.60.7
2013/14143,988449,921--3.19,871,68926,614,727+2.92.71.51.7
2012/13------0.08,963,99725,862,760+7.22.91.00.8
2011/12------0.08,796,49224,129,941+2.72.70.80.7
2010/11------0.08,509,20623,494,897--2.80.70.6

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey 2017/18.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

Domestic overnight visitors
Domestic overnight visitors 2017/18, City of Brimbank: 95,004 people 2016/17, City of Brimbank: 87,562 people 2013/14, City of Brimbank: 143,988 people
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey 2017/18.
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