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West Coast Council area

Visitors and nights

In the 5 years up to 2016/17, there were an average of 18,318 international visitors to West Coast Council area. Average length stay for international visitors was 2.3 days, lower than the average for Greater Hobart.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
West Coast Council area - 2009/10 to 2016/17West Coast Council areaGreater HobartWest Coast Council area as a % of Greater Hobart
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average18,31841,131--2.3165,1001,660,661--10.411.12.5
2016/1725,02947,669+17.91.9218,5951,858,347+9.38.511.52.6
2015/1618,59940,427-9.52.2186,9371,700,626+10.19.110.02.4
2014/1517,30344,658-10.52.6155,1951,544,127+6.69.911.22.9
2013/1417,39349,908+117.12.9138,3881,448,640-17.310.512.63.5
2012/1313,26522,991-38.21.7126,3831,751,563+12.513.910.51.3
2011/1218,00437,222-26.92.1113,5801,556,373-4.213.715.92.4
2010/1119,40750,899+56.92.6121,9231,625,101+15.913.315.93.1
2009/1018,12632,448--1.8109,9881,401,818--12.716.52.3

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, West Coast Council area: 25,029 people 2015/16, West Coast Council area: 18,599 people 2014/15, West Coast Council area: 17,303 people 2013/14, West Coast Council area: 17,393 people 2012/13, West Coast Council area: 13,265 people 2011/12, West Coast Council area: 18,004 people 2010/11, West Coast Council area: 19,407 people 2009/10, West Coast Council area: 18,126 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
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