City of Launceston

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City of Launceston

Tourism visitor summary

For 2019/20, there were 445,444 international visitors nights in the City of Launceston, accounting for 14.2% of the total visitor nights.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Please note - the 2016/17 surveys use 2016 Census based SA2s and are not normally available at LGA level. .id have combined SA2s to form a best fit to LGA boundaries using a slightly different methodology to previous surveys, so users may notice some small differences between numbers here and those in the previous version of this table, for the earlier years. This difference is expected to be within the parameters of sample size variability.

Data source

Tourism Research Australia – Survey data

Current benchmark:
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Visitor nights - Numbers
City of Launceston - 2010/11 to 2018/19City of Launceston Tasmania
YearInternational Visitor NightsDomestic Visitor NightsDomestic DaytripsInternational Visitor NightsDomestic Visitor NightsDomestic Daytrips
2019/20445,4441,662,7891,031,2082,938,73910,870,0875,715,320
2018/19771,4881,795,2381,277,6434,471,72412,560,6336,755,807
2017/18847,3191,726,8071,056,7435,232,85311,217,7795,985,608
2016/17906,6201,615,2531,339,2873,809,19710,858,3195,643,001
2015/16629,1581,229,9671,183,0053,375,6699,815,1305,755,923
2014/15685,8841,284,0211,290,2323,145,9379,060,6045,313,758
2013/14482,9861,191,985853,6012,631,6189,263,1955,164,251
2012/13660,3371,265,3311,058,7643,201,0438,742,6094,909,611
2011/12712,6461,366,185953,8102,806,2518,646,4784,886,998
2010/11578,2741,195,436886,4052,811,9167,585,6114,192,427

Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2018/19. Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

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Visitor nights - Percentage
City of Launceston - 2010/11 to 2018/19City of Launceston Tasmania
Year International Visitor Nights(%)Domestic Visitor Nights(%)Domestic Daytrips(%)International Visitor Nights(%)Domestic Visitor Nights(%)Domestic Daytrips(%)
2019/2014.253.032.815.155.729.3
2018/1920.146.733.218.852.828.4
2017/1823.347.629.123.350.026.7
2016/1723.541.834.718.853.527.8
2015/1620.740.438.917.851.830.4
2014/1521.039.439.618.051.730.3
2013/1419.147.133.815.454.330.3
2012/1322.142.435.519.051.929.1
2011/1223.545.031.517.252.929.9
2010/1121.744.933.319.352.028.7

Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2018/19. Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Please refer to specific data notes for more information
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City of Launceston

economic profile