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City of Launceston

Tourism visitor summary

For 2016/17, there were 949,329 international visitors nights in the City of Launceston, accounting for 24.3% of the total visitor nights.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Please note - the 2016/17 surveys use 2016 Census based SA2s and are not normally available at LGA level. .id have combined SA2s to form a best fit to LGA boundaries using a slightly different methodology to previous surveys, so users may notice some small differences between numbers here and those in the previous version of this table, for the earlier years. This difference is expected to be within the parameters of sample size variability.

Tourism Research Australia – Survey data

Visitor nights - Numbers
City of Launceston - 2012/13 to 2016/17City of LauncestonGreater Hobart
YearInternational Visitor Nights Domestic Visitor Nights Domestic Daytrips International Visitor Nights Domestic Visitor Nights Domestic Daytrips
2016/17949,3291,615,9781,333,9601,858,3484,214,2951,297,382
2015/16638,5101,229,9671,183,0051,700,6263,556,0821,247,696
2014/15692,9301,284,0211,290,2321,544,1283,328,0881,282,874
2013/14494,0661,191,985853,6011,448,6403,539,0611,232,834
2012/13677,9511,265,3311,058,7641,751,5643,595,9921,249,769
2011/12733,0161,366,185953,8101,556,3733,450,0051,230,828
2010/11575,3801,195,436886,4051,625,1022,737,6821,050,600
2009/10434,1231,098,953969,7881,401,8193,296,3321,060,615

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Visitor nights - Percentage
City of Launceston - 2012/13 to 2016/17City of LauncestonGreater Hobart
YearInternational Visitor Nights(%)Domestic Visitor Nights (%)Domestic Daytrips (%)International Visitor Nights (%)Domestic Visitor Nights (%)Domestic Daytrips (%)
2016/1724.341.434.225.257.217.6
2015/1620.940.338.826.154.719.2
2014/1521.239.339.525.154.120.8
2013/1419.546.933.623.356.919.8
2012/1322.642.135.326.554.518.9
2011/1224.044.731.225.055.319.7
2010/1121.745.033.430.050.619.4
2009/1017.343.938.724.357.218.4

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Breakup of visitor nights, 2016/17
Breakup of visitor nights, 2016/17 City of Launceston, Domestic Daytrips: 34.2% City of Launceston, Domestic Visitor Nights: 41.4% City of Launceston, International Visitor Nights: 24.3% Greater Hobart, Domestic Daytrips: 17.6% Greater Hobart, Domestic Visitor Nights: 57.2% Greater Hobart, International Visitor Nights: 25.2%
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.
Time series - Tourism nights
Time series - Tourism nights Domestic Daytrips: 1,333,960 daytrips Domestic Visitor Nights: 1,615,978 nights International Visitor Nights: 949,329 nights Domestic Daytrips: 1,183,005 daytrips Domestic Visitor Nights: 1,229,967 nights International Visitor Nights: 638,510 nights Domestic Daytrips: 1,290,232 daytrips Domestic Visitor Nights: 1,284,021 nights International Visitor Nights: 692,930 nights Domestic Daytrips: 853,601 daytrips Domestic Visitor Nights: 1,191,985 nights International Visitor Nights: 494,066 nights Domestic Daytrips: 1,058,764 daytrips Domestic Visitor Nights: 1,265,331 nights International Visitor Nights: 677,951 nights Domestic Daytrips: 953,810 daytrips Domestic Visitor Nights: 1,366,185 nights International Visitor Nights: 733,016 nights Domestic Daytrips: 886,405 daytrips Domestic Visitor Nights: 1,195,436 nights International Visitor Nights: 575,380 nights Domestic Daytrips: 969,788 daytrips Domestic Visitor Nights: 1,098,953 nights International Visitor Nights: 434,123 nights
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.
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