City of LauncestonEconomic profile
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City of Launceston

Visitors and nights

In the 5 years up to 2016/17, there were an average of 70,727 international visitors to the City of Launceston. Average length stay for international visitors was 10.0 days, higher than the average for Tasmania.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
City of Launceston - 2009/10 to 2016/17City of LauncestonTasmaniaCity of Launceston as a % of Tasmania
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average70,727690,557--10.0405,2113,287,183--8.417.620.8
2016/1792,585949,328+48.710.3559,2763,939,538+16.47.016.624.1
2015/1680,577638,509-7.97.9468,3603,385,892+5.37.217.218.9
2014/1571,173692,930+40.39.7385,1163,214,740+20.28.318.521.6
2013/1460,342494,065-27.18.2329,0632,673,425-17.08.118.318.5
2012/1348,956677,951-7.513.8284,2403,222,319+14.911.317.221.0
2011/1247,133733,015+27.415.6283,3632,804,229-0.99.916.626.1
2010/1146,940575,379+32.512.3307,7702,829,395+12.19.215.320.3
2009/1042,815434,123--10.1285,5632,524,541--8.815.017.2

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, City of Launceston: 92,585 people 2015/16, City of Launceston: 80,577 people 2014/15, City of Launceston: 71,173 people 2013/14, City of Launceston: 60,342 people 2012/13, City of Launceston: 48,956 people 2011/12, City of Launceston: 47,133 people 2010/11, City of Launceston: 46,940 people 2009/10, City of Launceston: 42,815 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
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