City of LauncestonEconomic profile
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City of Launceston

Visitors and nights

In the 5 years up to 2018/19, there were an average of 92,619 international visitors to the City of Launceston. Average length stay for international visitors was 8.5 days, lower than the average for Greater Hobart.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
City of Launceston - 2010/11 to 2018/19City of LauncestonGreater HobartCity of Launceston as a % of Greater Hobart
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average92,619768,093--8.5215,0282,125,763--9.843.238.3
2018/19108,987771,488-9.07.1262,1212,374,616-26.79.141.632.5
2017/18118,285847,318-6.57.2264,3973,240,972+78.112.344.726.1
2016/1789,290906,620+44.110.2216,5071,819,249+8.18.441.249.8
2015/1677,776629,157-8.38.1181,6141,683,068+11.49.342.837.4
2014/1568,758685,884+42.010.0150,5031,510,911+4.210.045.745.4
2013/1458,462482,985-26.98.3135,1731,450,645-17.310.743.333.3
2012/1347,918660,337-7.313.8125,7731,754,936+11.214.038.137.6
2011/1246,829712,646+23.215.2113,1461,578,641-2.614.041.445.1
2010/1146,489578,273--12.4120,9311,620,893--13.438.435.7

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2018/19.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2018/19, City of Launceston: 108,987 people 2017/18, City of Launceston: 118,285 people 2016/17, City of Launceston: 89,290 people 2015/16, City of Launceston: 77,776 people 2014/15, City of Launceston: 68,758 people 2013/14, City of Launceston: 58,462 people 2012/13, City of Launceston: 47,918 people 2011/12, City of Launceston: 46,829 people 2010/11, City of Launceston: 46,489 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2018/19.
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