City of MaribyrnongEconomic profile
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Maribyrnong City

Visitors and nights

In the 5 years up to 2016/17, there were an average of 18,661 international visitors to Maribyrnong City. Average length stay for international visitors was 52.3 days, higher than the average for Victoria.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
Maribyrnong City - 2009/10 to 2016/17Maribyrnong CityVictoriaMaribyrnong City as a % of Victoria
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average18,661974,501--52.32,952,83054,909,581--18.70.61.8
2016/1724,7591,424,640+36.157.53,604,46867,160,006+14.718.60.72.1
2015/1623,1321,047,019+47.045.33,316,76958,555,468+7.617.70.71.8
2014/1517,398712,098+22.940.92,885,75254,423,964+14.618.90.61.3
2013/1412,626579,399-47.845.92,628,86947,502,518+1.318.10.51.2
2012/1315,3901,109,352+28.172.12,328,29446,905,950+7.920.10.72.4
2011/1214,907865,929-2.058.12,235,48543,478,835+6.419.40.72.0
2010/1113,715883,665+66.264.42,191,49540,879,874+1.918.70.62.2
2009/1012,899531,832--41.22,005,92140,103,993--20.00.61.3

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, Maribyrnong City: 24,759 people 2015/16, Maribyrnong City: 23,132 people 2014/15, Maribyrnong City: 17,398 people 2013/14, Maribyrnong City: 12,626 people 2012/13, Maribyrnong City: 15,390 people 2011/12, Maribyrnong City: 14,907 people 2010/11, Maribyrnong City: 13,715 people 2009/10, Maribyrnong City: 12,899 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
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