City of MorelandEconomic profile
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City of Moreland

Visitors and nights

In the 5 years up to 2018/19, there were an average of 48,196 international visitors to the City of Moreland. Average length stay for international visitors was 37.3 days, higher than the average for Greater Melbourne.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
City of Moreland - 2010/11 to 2018/19City of MorelandGreater MelbourneCity of Moreland as a % of Greater Melbourne
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average48,1961,774,197--37.32,884,70958,470,627--20.31.73.1
2018/1952,7511,737,027-19.232.93,275,00966,014,589+4.920.21.62.6
2017/1861,5582,148,517+29.434.93,146,39462,904,367+3.420.02.03.4
2016/1746,2841,660,848-7.435.92,914,06560,844,498+14.520.91.62.7
2015/1644,7001,794,294+17.340.12,697,51853,144,343+7.519.71.73.4
2014/1535,6851,530,297+67.642.92,380,00649,445,337+14.720.81.53.1
2013/1431,076913,034-18.329.42,159,93143,114,814+2.120.01.42.1
2012/1327,5821,116,984-5.040.51,919,28842,247,140+8.622.01.42.6
2011/1227,4551,175,584+17.842.81,808,50338,898,533+4.521.51.53.0
2010/1127,751997,751--36.01,747,41337,233,597--21.31.62.7

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2018/19.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2018/19, City of Moreland: 52,751 people 2017/18, City of Moreland: 61,558 people 2016/17, City of Moreland: 46,284 people 2015/16, City of Moreland: 44,700 people 2014/15, City of Moreland: 35,685 people 2013/14, City of Moreland: 31,076 people 2012/13, City of Moreland: 27,582 people 2011/12, City of Moreland: 27,455 people 2010/11, City of Moreland: 27,751 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2018/19.
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