City of Port PhillipEconomic profile
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City of Port Phillip

Visitors and nights

In the 5 years up to 2017/18, there were an average of 94,996 international visitors to City of Port Phillip. Average length stay for international visitors was 19.9 days, higher than the average for Victoria.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
City of Port Phillip - 2010/11 to 2017/18City of Port PhillipVictoriaCity of Port Phillip as a % of Victoria
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average94,9961,896,086--19.93,247,12959,242,397--18.32.93.2
2017/1899,5321,945,895-10.019.63,799,78668,570,027+2.118.02.62.8
2016/17108,5602,161,1810.019.93,604,46867,160,006+14.718.63.03.2
2015/16100,4972,161,672+27.121.53,316,76958,555,468+7.617.73.03.7
2014/1581,7311,701,059+12.620.82,885,75254,423,964+14.618.92.83.1
2013/1484,6621,510,623-21.017.82,628,86947,502,518+1.318.13.23.2
2012/1370,7991,913,224+15.227.02,328,29446,905,950+7.920.13.04.1
2011/1275,9291,661,361+26.121.92,235,48543,478,835+6.419.43.43.8
2010/1172,3421,318,022--18.22,191,49540,879,874--18.73.33.2

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2017/18.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2017/18, City of Port Phillip: 99,532 people 2016/17, City of Port Phillip: 108,560 people 2015/16, City of Port Phillip: 100,497 people 2014/15, City of Port Phillip: 81,731 people 2013/14, City of Port Phillip: 84,662 people 2012/13, City of Port Phillip: 70,799 people 2011/12, City of Port Phillip: 75,929 people 2010/11, City of Port Phillip: 72,342 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2017/18.
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