City of Greater SheppartonEconomic profile
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City of Greater Shepparton


The City of Greater Shepparton is located in north-central Victoria, to the north of Melbourne. The City encompasses a total land area of over 2,400 square kilometres. The City includes the major centre of Shepparton, as well as significant rural hinterland. Smaller urban areas and townships include Congupna, Dookie, Katandra, Merrigum, Mooroopna, Murchison, Tallygaroopna, Tatura, Toolamba and Undera. Three quarters of the population live in the main urban centres of Shepparton and Mooroopna. Rural land is used mainly for dairy farming and agriculture, including wineries and orchards, with the region being a major fruit and vegetable processing centre.

The City's growth has been associated with the development of agricultural industries in the area, such as stone fruit, pear, apple, tomato and dairy production, as well as cattle, sheep and grain production. The strong agricultural base has promoted a range of food-based manufacturing industries in the City, notably fruit canneries, dairies, soup and sauce plants. Key employment sectors include retail, manufacturing, health, agriculture and education. Shepparton's major retail centres are the Shepparton CBD and Shepparton Marketplace. The main industrial area is located in Shepparton, generally to the east of the railway line. Shepparton has one major public hospital (Goulburn Valley Health) and one private hospital (Shepparton Private). Shepparton features three tertiary institutions (The University of Melbourne, La Trobe University and Goulburn Ovens Institute of TAFE) and numerous public and private schools.

City of Greater Shepparton

NOTE: The land use shown in the map is derived from ABS Mesh Block categories. Mesh Blocks broadly identify land use and are not designed to provide definitive land use. It is purely an indicator of the main planned land use for a Mesh Blocks. For more information please refer to ABS Mesh Block categories.

Transportation Networks

  • Goulburn Valley Highway
  • Midland Highway
  • Melbourne-Shepparton railway line
  • Shepparton Aerodrome


  • Melbourne GPO 180km
  • Tullamarine Airport 170km
  • Avalon Airport 230km
  • Port of Melbourne 170km

Major Industrial Precincts

  • Shepparton (generally to the east of the railway line and Verney Street)