City of Greater SheppartonEconomic profile
Skip to content

City of Greater Shepparton

Tourism visitor summary

For 2015/16, there were 341,157 international visitors nights in the City of Greater Shepparton, accounting for 18.3% of the total visitor nights.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

Visitor nights - Numbers
City of Greater Shepparton - 2008/09 to 2015/16City of Greater SheppartonRegional VIC
YearInternational Visitor Nights Domestic Visitor Nights Domestic Daytrips International Visitor Nights Domestic Visitor Nights Domestic Daytrips
2015/16341,157734,767787,9775,040,94033,915,34421,360,532
2014/15238,576707,055862,8574,691,35133,269,21220,529,700
2013/14346,627679,546677,8244,205,35932,661,40719,631,599
2012/13422,307469,164536,0464,233,16230,113,53019,289,013
2011/12374,301632,082725,4134,284,48229,773,09520,948,328
2010/11330,072591,028797,1133,437,09728,528,63618,683,793
2009/10251,330508,743651,3713,560,70328,521,13518,550,934
2008/09118,589533,662705,5673,125,36225,939,52818,157,691

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Visitor nights - Percentage
City of Greater Shepparton - 2008/09 to 2015/16City of Greater SheppartonRegional VIC
YearInternational Visitor Nights(%)Domestic Visitor Nights (%)Domestic Daytrips (%)International Visitor Nights (%)Domestic Visitor Nights (%)Domestic Daytrips (%)
2015/1618.339.442.38.456.235.4
2014/1513.239.147.78.056.935.1
2013/1420.339.939.87.457.834.7
2012/1329.632.937.67.956.136.0
2011/1221.636.541.97.854.138.1
2010/1119.234.446.46.856.336.9
2009/1017.836.046.17.056.336.6
2008/098.739.352.06.654.938.5

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Breakup of visitor nights, 2015/16
Breakup of visitor nights, 2015/16 City of Greater Shepparton, Domestic Daytrips: 42.3% City of Greater Shepparton, Domestic Visitor Nights: 39.4% City of Greater Shepparton, International Visitor Nights: 18.3% Regional VIC, Domestic Daytrips: 35.4% Regional VIC, Domestic Visitor Nights: 56.2% Regional VIC, International Visitor Nights: 8.4%
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016.
Time series - Tourism nights
Time series - Tourism nights Domestic Daytrips: 787,977 daytrips Domestic Visitor Nights: 734,767 nights International Visitor Nights: 341,157 nights Domestic Daytrips: 862,857 daytrips Domestic Visitor Nights: 707,055 nights International Visitor Nights: 238,576 nights Domestic Daytrips: 677,824 daytrips Domestic Visitor Nights: 679,546 nights International Visitor Nights: 346,627 nights Domestic Daytrips: 536,046 daytrips Domestic Visitor Nights: 469,164 nights International Visitor Nights: 422,307 nights Domestic Daytrips: 725,413 daytrips Domestic Visitor Nights: 632,082 nights International Visitor Nights: 374,301 nights Domestic Daytrips: 797,113 daytrips Domestic Visitor Nights: 591,028 nights International Visitor Nights: 330,072 nights Domestic Daytrips: 651,371 daytrips Domestic Visitor Nights: 508,743 nights International Visitor Nights: 251,330 nights Domestic Daytrips: 705,567 daytrips Domestic Visitor Nights: 533,662 nights International Visitor Nights: 118,589 nights
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016.
v18.05.02-1.0.2