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City of Greater Shepparton

Tourism visitor summary

For 2016/17, there were 447,208 international visitors nights in the City of Greater Shepparton, accounting for 23.1% of the total visitor nights.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Please note - the 2016/17 surveys use 2016 Census based SA2s and are not normally available at LGA level. .id have combined SA2s to form a best fit to LGA boundaries using a slightly different methodology to previous surveys, so users may notice some small differences between numbers here and those in the previous version of this table, for the earlier years. This difference is expected to be within the parameters of sample size variability.

Tourism Research Australia – Survey data

Visitor nights - Numbers
City of Greater Shepparton - 2012/13 to 2016/17City of Greater SheppartonRegional VIC
YearInternational Visitor Nights Domestic Visitor Nights Domestic Daytrips International Visitor Nights Domestic Visitor Nights Domestic Daytrips
2016/17447,208766,886719,2705,845,89136,077,54323,356,493
2015/16340,913663,987728,5975,040,94032,898,44521,498,685
2014/15238,559578,780713,3074,691,35131,462,29920,670,832
2013/14345,345616,208647,0624,205,35930,757,15420,062,246
2012/13421,518467,608534,5914,233,16230,113,53019,289,013
2011/12374,019629,541723,6274,284,48229,773,09520,948,328
2010/11329,996589,053794,9443,437,09728,528,63618,683,793
2009/10249,218507,379650,9573,560,70328,521,13518,550,934

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Visitor nights - Percentage
City of Greater Shepparton - 2012/13 to 2016/17City of Greater SheppartonRegional VIC
YearInternational Visitor Nights(%)Domestic Visitor Nights (%)Domestic Daytrips (%)International Visitor Nights (%)Domestic Visitor Nights (%)Domestic Daytrips (%)
2016/1723.139.737.29.055.335.8
2015/1619.738.342.08.555.336.2
2014/1515.637.846.68.355.436.4
2013/1421.538.340.27.655.936.5
2012/1329.632.837.57.956.136.0
2011/1221.736.441.97.854.138.1
2010/1119.334.446.46.856.336.9
2009/1017.736.046.27.056.336.6

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Breakup of visitor nights, 2016/17
Breakup of visitor nights, 2016/17 City of Greater Shepparton, Domestic Daytrips: 37.2% City of Greater Shepparton, Domestic Visitor Nights: 39.7% City of Greater Shepparton, International Visitor Nights: 23.1% Regional VIC, Domestic Daytrips: 35.8% Regional VIC, Domestic Visitor Nights: 55.3% Regional VIC, International Visitor Nights: 9.0%
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.
Time series - Tourism nights
Time series - Tourism nights Domestic Daytrips: 719,270 daytrips Domestic Visitor Nights: 766,886 nights International Visitor Nights: 447,208 nights Domestic Daytrips: 728,597 daytrips Domestic Visitor Nights: 663,987 nights International Visitor Nights: 340,913 nights Domestic Daytrips: 713,307 daytrips Domestic Visitor Nights: 578,780 nights International Visitor Nights: 238,559 nights Domestic Daytrips: 647,062 daytrips Domestic Visitor Nights: 616,208 nights International Visitor Nights: 345,345 nights Domestic Daytrips: 534,591 daytrips Domestic Visitor Nights: 467,608 nights International Visitor Nights: 421,518 nights Domestic Daytrips: 723,627 daytrips Domestic Visitor Nights: 629,541 nights International Visitor Nights: 374,019 nights Domestic Daytrips: 794,944 daytrips Domestic Visitor Nights: 589,053 nights International Visitor Nights: 329,996 nights Domestic Daytrips: 650,957 daytrips Domestic Visitor Nights: 507,379 nights International Visitor Nights: 249,218 nights
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016/17.
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