Willoughby City


In Willoughby City, Information Media and Telecommunications had the largest output by industry, generating $4,488 million in 2019/20.

Output by industry is a gross measure of the total sales of each industry sector in Willoughby City. It does not measure how productive each industry sector is at producing this output - which is measured by value added.

By comparing the output of each industry sector to a regional benchmark, you can clearly see the structure of Willoughby City’s economy. This can be done by directly comparing the percentage contribution of each industry to the total output, relative to the benchmark, or by using a location quotient, where a number greater than one indicates a high concentration of that industry and less than one indicates a lower concentration.

To get the full picture how each industry sector contributes to the regional or state economy, output data should be viewed alongside the other industry characteristics in the Industry sector analysis section.

Detailed data notes about how the figures are derived can be found in the specific topic notes section.

The gross measure of output includes the value of all the inputs to each industry.

Data source

National Economics (NIEIR) - Modelled series

Current benchmark:
Comparison year:
Did you know? By clicking/tapping on a data row in the table you will be able to see sub categories.
Output by industry sector
Willoughby City2019/202014/15Change
Industry$m%. New South Wales$m%. New South Wales2014/15 - 2019/20
Agriculture, Forestry and Fishing19.40.11.836.70.22.9-17.3
Electricity, Gas, Water and Waste Services529.12.22.8455.42.22.8+73.7
Wholesale Trade1,486.06.14.41,410.46.84.3+75.7
Retail Trade1,,
Accommodation and Food Services421.01.72.8418.42.03.0+2.6
Transport, Postal and Warehousing612.92.56.1535.62.65.9+77.2
Information Media and Telecommunications4,488.318.34.32,728.513.23.5+1,759.8
Financial and Insurance Services2,040.08.310.01,863.89.010.5+176.2
Rental, Hiring and Real Estate Services2,877.311.710.72,698.813.110.7+178.5
Professional, Scientific and Technical Services2,956.912.19.02,500.812.18.0+456.1
Administrative and Support Services740.93.03.5806.83.94.0-65.8
Public Administration and Safety555.72.33.9433.62.14.0+122.2
Education and Training474.51.93.7412.22.03.6+62.2
Health Care and Social Assistance2,,433.06.94.4+720.2
Arts and Recreation Services169.50.71.2174.30.81.1-4.8
Other Services474.31.91.7416.12.01.8+58.2
Total industries24,521.6100.0100.020,627.6100.0100.0+3,893.9

Source: National Institute of Economic and Industry Research (NIEIR) (NIEIR) ©2021. Compiled and presented in economy.id by .id (informed decisions). Data are based on a 2018-19 price base for all years. NIEIR-ID data are inflation adjusted each year to allow direct comparison, and annual data releases adjust previous years’ figures to a new base year.Learn more

Please refer to specific data notes for more information
Did you know? By clicking/tapping on a category in the chart below you will be able to drilldown to the sub categories.

Dominant groups

An analysis of the output by industry sectors in Willoughby City in 2019/20 shows the three largest industries were:

  • Information Media and Telecommunications ($4,488 million or 18.3%)
  • Professional, Scientific and Technical Services ($2,957 million or 12.1%)
  • Rental, Hiring and Real Estate Services ($2,877 million or 11.7%)

In combination these three industries accounted for $10,322 million in total or 42.1% of the total output by total industry in the Willoughby City.

In comparison, the same 3 industries in New South Wales accounted for 4.3% in Information Media and Telecommunications; 9.0% in Professional, Scientific and Technical Services and 10.7% in Rental, Hiring and Real Estate Services.

The major differences between output by industries of Willoughby City and New South Wales were:

  • A larger percentage of output by Information Media and Telecommunications (18.3% compared to 4.3%)
  • A smaller percentage of output by Manufacturing (4.6% compared to 9.6%)
  • A smaller percentage of output by Construction (8.8% compared to 12.7%)
  • A larger percentage of output by Health Care and Social Assistance (8.8% compared to 5.2%)

Emerging groups

The total industry output in Willoughby City increased by $3,894 million between 2014/15 and 2019/20.

The largest changes in the output by industries between 2014/15 and 2019/20 in Willoughby City were for:

  • Information Media and Telecommunications (+$1,760 million)
  • Health Care and Social Assistance (+$720 million)
  • Professional, Scientific and Technical Services (+$456 million)
  • Rental, Hiring and Real Estate Services (+$178 million)

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Willoughby City Council

economic profile