Willoughby City CouncilEconomic profile
Skip to content

Willoughby City

Visitors and nights

In the 5 years up to 2016/17, there were an average of 39,412 international visitors to Willoughby City. Average length stay for international visitors was 44.5 days, higher than the average for New South Wales.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
Willoughby City - 2009/10 to 2016/17Willoughby CityNew South WalesWilloughby City as a % of New South Wales
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average39,4121,681,866--44.54,534,39880,696,776--17.80.92.1
2016/1757,6881,861,081-21.132.35,382,27692,293,840+6.617.11.12.0
2015/1651,8862,357,989+50.545.44,833,51686,575,193+9.017.91.12.7
2014/1527,2961,566,984+20.557.44,403,68479,453,624+5.818.00.62.0
2013/1430,0161,300,984-1.643.34,156,87075,097,821+7.218.10.71.7
2012/1330,1731,322,291+11.743.83,895,37970,063,401+5.218.00.81.9
2011/1225,4031,184,074+10.246.63,656,99166,573,737+0.718.20.71.8
2010/1126,3481,074,733+4.240.83,821,03666,132,998+8.717.30.71.6
2009/1024,3411,031,426--42.43,772,78060,866,347--16.10.71.7

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, Willoughby City: 57,688 people 2015/16, Willoughby City: 51,886 people 2014/15, Willoughby City: 27,296 people 2013/14, Willoughby City: 30,016 people 2012/13, Willoughby City: 30,173 people 2011/12, Willoughby City: 25,403 people 2010/11, Willoughby City: 26,348 people 2009/10, Willoughby City: 24,341 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
v18.09.24-1.0.0