City of Launceston

economic profile

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City of Launceston


The Launceston City Council area is located in northern Tasmania. The City encompasses a total land area of about 1,400 square kilometres. The Launceston City Council area features both urban and rural areas, with the urban areas located in the west, and the rural areas in the north, east and south-east. The urban areas include residential, industrial and commercial land use. Rural land is used largely for agriculture (particularly sheep grazing and apple growing) and forestry, with some viticulture. Tourism is also an important industry.

Key employment sectors in the Launceston City Council area include health care, retail trade, education and training, and manufacturing. The City features one major public hospital (Launceston General Hospital), two small private hospitals (Calvary Health Care St Luke's Campus in East Launceston and Calvary Health Care St Vincent's Campus in Launceston) and various aged care facilities. The major retail centre is the Launceston CBD (including Brisbane Street Mall, Civic Square and Quadrant Mall), with Launceston Plaza also being a significant retail centre, and smaller retail centres at Meadow Mews Plaza (Kings Meadows), Mowbray Marketplace, Newstead Shopping Centre and Eastside Shopping Centre (Ravenswood). Launceston City is home to three tertiary institutions: TasTAFE (Alanvale, Inveresk, Launceston and Launceston - Drysdale Campuses), the University of Tasmania (Newnham Campus), and Australian Maritime College, and numerous private and public schools. The City’s main industrial areas are located in and around the central city area - in the suburbs of Launceston, South Launceston, Kings Meadow, Prospect, Invermay and Mowbray, with some industry in the suburb of Waverley.

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NOTE: The land use shown in the map is derived from ABS Mesh Block categories. Mesh Blocks broadly identify land use and are not designed to provide definitive land use. It is purely an indicator of the main planned land use for a Mesh Blocks. For more information please refer to ABS Mesh Block categories.

Transportation Networks

  • Bass Highway
  • East Tamar Highway
  • Midland Highway
  • Tasman Highway
  • West Tamar Highway


  • Hobart GPO 200km
  • Launceston Airport 15km

Major Industrial Precincts

  • Invermay
  • Kings Meadows (Connector Park, Launceston Technopark and around Merino Street)
  • Launceston
  • Mowbray
  • Prospect (around Oakden Road)
  • South Launceston (around Wellington Street)
  • Waverley (around Waverley Road)

City of Launceston

economic profile