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City of Launceston

Tourism visitor summary

For 2015/16, there were 638,475 international visitors nights in the City of Launceston, accounting for 20.1% of the total visitor nights.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

Visitor nights - Numbers
City of Launceston - 2008/09 to 2015/16City of LauncestonTasmania
YearInternational Visitor Nights Domestic Visitor Nights Domestic Daytrips International Visitor Nights Domestic Visitor Nights Domestic Daytrips
2015/16638,4751,409,8131,120,8433,385,89310,185,6235,579,431
2014/15691,6571,610,4231,161,3663,214,7419,681,7084,837,513
2013/14494,0421,199,474789,0512,673,4258,519,2304,599,512
2012/13673,4031,264,4861,058,1283,222,3198,742,6094,909,611
2011/12732,9931,364,665953,5432,804,2298,646,4784,886,998
2010/11574,8151,189,967884,8322,829,3967,585,6114,192,427
2009/10434,0951,097,020968,1932,524,5428,724,5564,603,566
2008/09425,0671,305,041900,0802,643,9578,256,7574,389,676

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Visitor nights - Percentage
City of Launceston - 2008/09 to 2015/16City of LauncestonTasmania
YearInternational Visitor Nights(%)Domestic Visitor Nights (%)Domestic Daytrips (%)International Visitor Nights (%)Domestic Visitor Nights (%)Domestic Daytrips (%)
2015/1620.144.535.417.753.229.1
2014/1520.046.533.518.154.627.3
2013/1419.948.331.816.953.929.1
2012/1322.542.235.319.151.829.1
2011/1224.044.731.317.252.929.9
2010/1121.744.933.419.451.928.7
2009/1017.443.938.715.955.029.0
2008/0916.249.634.217.354.028.7

Source: Tourism Research Australia , Unpublished data from the National Visitor Survey and International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less.

Breakup of visitor nights, 2015/16
Breakup of visitor nights, 2015/16 City of Launceston, Domestic Daytrips: 35.4% City of Launceston, Domestic Visitor Nights: 44.5% City of Launceston, International Visitor Nights: 20.1% Tasmania, Domestic Daytrips: 29.1% Tasmania, Domestic Visitor Nights: 53.2% Tasmania, International Visitor Nights: 17.7%
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016.
Time series - Tourism nights
Time series - Tourism nights Domestic Daytrips: 1,120,843 daytrips Domestic Visitor Nights: 1,409,813 nights International Visitor Nights: 638,475 nights Domestic Daytrips: 1,161,366 daytrips Domestic Visitor Nights: 1,610,423 nights International Visitor Nights: 691,657 nights Domestic Daytrips: 789,051 daytrips Domestic Visitor Nights: 1,199,474 nights International Visitor Nights: 494,042 nights Domestic Daytrips: 1,058,128 daytrips Domestic Visitor Nights: 1,264,486 nights International Visitor Nights: 673,403 nights Domestic Daytrips: 953,543 daytrips Domestic Visitor Nights: 1,364,665 nights International Visitor Nights: 732,993 nights Domestic Daytrips: 884,832 daytrips Domestic Visitor Nights: 1,189,967 nights International Visitor Nights: 574,815 nights Domestic Daytrips: 968,193 daytrips Domestic Visitor Nights: 1,097,020 nights International Visitor Nights: 434,095 nights Domestic Daytrips: 900,080 daytrips Domestic Visitor Nights: 1,305,041 nights International Visitor Nights: 425,067 nights
Source: Tourism Research Australia, Unpublished data from the National Visitor Survey and International Visitor Survey 2016.
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