City of Greater SheppartonEconomic profile
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City of Greater Shepparton

Visitors and nights

In the 5 years up to 2016/17, there were an average of 11,507 international visitors to the City of Greater Shepparton. Average length stay for international visitors was 31.8 days, higher than the average for Victoria.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
City of Greater Shepparton - 2009/10 to 2016/17City of Greater SheppartonVictoriaCity of Greater Shepparton as a % of Victoria
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average11,507358,708--31.82,952,83054,909,581--18.70.40.7
2016/1712,177447,207+31.236.73,604,46867,160,006+14.718.60.30.7
2015/1614,251340,913+42.923.93,316,76958,555,468+7.617.70.40.6
2014/159,259238,558-30.925.82,885,75254,423,964+14.618.90.30.4
2013/1412,504345,344-18.127.62,628,86947,502,518+1.318.10.50.7
2012/139,345421,517+12.745.12,328,29446,905,950+7.920.10.40.9
2011/128,333374,019+13.344.92,235,48543,478,835+6.419.40.40.9
2010/1112,840329,996+32.425.72,191,49540,879,874+1.918.70.60.8
2009/108,543249,218--29.22,005,92140,103,993--20.00.40.6

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, City of Greater Shepparton: 12,177 people 2015/16, City of Greater Shepparton: 14,251 people 2014/15, City of Greater Shepparton: 9,259 people 2013/14, City of Greater Shepparton: 12,504 people 2012/13, City of Greater Shepparton: 9,345 people 2011/12, City of Greater Shepparton: 8,333 people 2010/11, City of Greater Shepparton: 12,840 people 2009/10, City of Greater Shepparton: 8,543 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
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