Northern Tasmania RegionEconomic profile
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Northern Tasmania Region

Visitors and nights

In the 5 years up to 2016/17, there were an average of 93,765 international visitors to the Northern Tasmania Region. Average length stay for international visitors was 9.0 days, higher than the average for Tasmania.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
Northern Tasmania Region - 2009/10 to 2016/17Northern Tasmania RegionTasmaniaNorthern Tasmania Region as a % of Tasmania
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average93,765831,718--9.0405,2113,287,183--8.423.225.0
2016/17125,5231,107,817+29.88.8559,2763,939,538+16.47.022.428.1
2015/16107,868853,769-1.97.9468,3603,385,892+5.37.223.025.2
2014/1592,790870,177+52.29.4385,1163,214,740+20.28.324.127.1
2013/1478,325571,594-24.37.3329,0632,673,425-17.08.123.821.4
2012/1364,319755,232-7.211.7284,2403,222,319+14.911.322.623.4
2011/1263,550814,108+23.012.8283,3632,804,229-0.99.922.429.0
2010/1166,536661,677+11.59.9307,7702,829,395+12.19.221.623.4
2009/1062,416593,651--9.5285,5632,524,541--8.821.923.5

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, Northern Tasmania Region: 125,523 people 2015/16, Northern Tasmania Region: 107,868 people 2014/15, Northern Tasmania Region: 92,790 people 2013/14, Northern Tasmania Region: 78,325 people 2012/13, Northern Tasmania Region: 64,319 people 2011/12, Northern Tasmania Region: 63,550 people 2010/11, Northern Tasmania Region: 66,536 people 2009/10, Northern Tasmania Region: 62,416 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
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