Ballina Shire CouncilEconomic profile
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Ballina Shire

Visitors and nights

In the 5 years up to 2016/17, there were an average of 14,051 international visitors to Ballina Shire. Average length stay for international visitors was 10.0 days, lower than the average for New South Wales.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
Ballina Shire - 2009/10 to 2016/17Ballina ShireNew South WalesBallina Shire as a % of New South Wales
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average14,051142,900--10.04,534,39880,696,776--17.80.30.2
2016/1714,108189,370+2.413.45,382,27692,293,840+6.617.10.30.2
2015/1617,041184,996+147.610.94,833,51686,575,193+9.017.90.40.2
2014/1510,58474,721-35.27.14,403,68479,453,624+5.818.00.20.1
2013/1414,265115,345-23.18.14,156,87075,097,821+7.218.10.30.2
2012/1314,257150,070-3.510.53,895,37970,063,401+5.218.00.40.2
2011/1212,399155,573+63.612.53,656,99166,573,737+0.718.20.30.2
2010/1115,24395,090-18.76.23,821,03666,132,998+8.717.30.40.1
2009/1017,956116,937--6.53,772,78060,866,347--16.10.50.2

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016/17.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2016/17, Ballina Shire: 14,108 people 2015/16, Ballina Shire: 17,041 people 2014/15, Ballina Shire: 10,584 people 2013/14, Ballina Shire: 14,265 people 2012/13, Ballina Shire: 14,257 people 2011/12, Ballina Shire: 12,399 people 2010/11, Ballina Shire: 15,243 people 2009/10, Ballina Shire: 17,956 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016/17.
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