Ballina Shire CouncilEconomic profile
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Ballina Shire

Visitors and nights

In the 5 years up to 2015/16, there were an average of 13,669 international visitors to Ballina Shire. Average length stay for international visitors was 9.8 days, lower than the average for New South Wales.

Tourism is an important part of the economy. Tourism Research Australia (TRA) run annual visitor surveys to measure the size and composition of the tourism market in each area, and this data is presented here. Tourism may include overseas visitors in the country for a holiday, business or education, Australian visitors staying overnight, or local day trippers visiting the area. These different types of tourists will utilize different services within the economy, so understanding the different tourism markets is important for Local Government and businesses.

Tourism Research Australia – Survey data

International visitors
Ballina Shire - 2008/09 to 2015/16Ballina ShireNew South WalesBallina Shire as a % of New South Wales
YearVisitorsVisitor nights % change from previous yearAverage length of stay (days) VisitorsVisitor nights% change from previous yearAverage length of stay (days)VisitorsVisitor nights
5 year average13,669135,767--9.84,127,44375,552,726--

Source: Tourism Research Australia , Unpublished data from the International Visitor Survey 2016.

Note: "--" represents unavailable data or data that has been suppressed due to a sample size of 40 or less. Suppressed figures are still used in the 5 year average calculations.

International visitors
International visitors 2015/16, Ballina Shire: 17,007 people 2014/15, Ballina Shire: 10,536 people 2013/14, Ballina Shire: 14,220 people 2012/13, Ballina Shire: 14,223 people 2011/12, Ballina Shire: 12,359 people 2010/11, Ballina Shire: 15,206 people 2009/10, Ballina Shire: 17,919 people 2008/09, Ballina Shire: 19,619 people
Source: Tourism Research Australia, Unpublished data from the International Visitor Survey 2016.