Willoughby City

Location quotient by industry

In 2020/21, Information Media and Telecommunications was a major specialisation in Willoughby City in terms of Employment (Total).

The location quotient is a simple way of seeing which are the main industries in an area, relative to the wider region. LQ shows the percentage of the local economy characteristic (eg. employment, value add) in a particular industry divided by the percentage of the wider area (region, state, nation) that this industry makes up.

  • Where LQ=1, that industry is exactly as prevalent as in the wider region.
  • A LQ greater than 1.2 indicates a significant specialisation of the industry in the local area – possibly a key economic strength. Higher numbers mean greater specialisations. Anything over 2 is a major specialisation.
  • A LQ between 0.8 and 1.2 means the industry is broadly similar in importance in the local area compared to the comparison region and could be seen as representative.
  • An LQ under 0.8 indicates an industry which is more important in the region than the local area, and may represent an economic weakness or opportunity for growth.

LQs should be analysed in combination with the proportional economic share that industry represents. For example, an industry with an LQ of 2 reveals a specialisation but if that industry only represents 3% of the local economy, it may not be significant. Compare with the figures on the Employment by industry (Total), Employment by industry (FTE), Value added pages for this context. National Economics (NIEIR) - Modelled series

Data source

National Economics (NIEIR) - Modelled series

Current benchmark:
Comparison year:
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Location quotient
Willoughby City - Employment (Total)2020/212015/16Change
Industry (Click rows to view sub-categories)%. New South Wales%Location Quotient New South Wales%. New South Wales%Location Quotien New South Wales2020/21 - 2015/16
Agriculture, Forestry and Fishing0.
Electricity, Gas, Water and Waste Services0.61.00.580.71.10.66-0.11
Wholesale Trade3.
Retail Trade11.09.51.1610.69.91.07+0.09
Accommodation and Food Services3.86.50.594.67.20.64-0.09
Transport, Postal and Warehousing2.25.00.442.55.00.50-0.12
Information Media and Telecommunications8.42.23.859.12.43.87-0.01
Financial and Insurance Services5.05.10.984.55.10.88+0.12
Rental, Hiring and Real Estate Services2.21.71.352.31.81.26+0.07
Professional, Scientific and Technical Services16.410.11.6212.78.71.46+0.11
Administrative and Support Services2.93.30.883.13.60.87+0.02
Public Administration and Safety4.56.10.743.85.90.64+0.17
Education and Training5.08.70.575.38.70.60-0.06
Health Care and Social Assistance17.213.21.3018.012.91.39-0.06
Arts and Recreation Services1.01.70.611.01.70.58+0.04
Other Services3.
Total Industries1001001.00100100+1.000

Source: National Institute of Economic and Industry Research (NIEIR) ©2021. Compiled and presented in economy.id by .id (informed decisions). NIEIR-ID data are adjusted each year, using updated employment estimates. Each release may change previous years’ figures. Learn more

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Dominant groups

A location quotient of greater than 1.2 is generally considered a level of industry specialisation, while a LQ of 0.8 or less indicates an industry which doesn’t have a major presence in the area.

An analysis of employment (total) in Willoughby City in 2020/21 shows the three industries with the highest location quotient relative to New South Wales were:

  • Information Media and Telecommunications (3.8 )
  • Professional, Scientific and Technical Services (1.6 )
  • Rental, Hiring and Real Estate Services (1.3 )

The three industries with the lowest location quotient relative to New South Wales were:

  • Transport, Postal and Warehousing (0.4 )
  • Mining (0.3 )
  • Agriculture, Forestry and Fishing (0.0 )

Emerging groups

Changes in location quotients over time reveal emerging or declining industry specialisations.

The largest changes in the employment (total) LQ between 2015/16 and 2020/21 in Willoughby City were for these industries:

  • Agriculture, Forestry and Fishing (-0.5)
  • Wholesale Trade (-0.3)
  • Public Administration and Safety (+0.2)
  • Mining (-0.2)

Willoughby City Council

economic profile